Growing up, it was always that way. Marcela's hair was one of those that drew everyone’s attention, but on the other hand, Laura's was just okay, it didn’t stand out, so she never thought about it.
Years later, life flipped the script on both of us.
Marcela went through a health journey that cost her her hair. She grieved it, she adapted, she found her footing again, wigs became part of her world, and she was genuinely happy. She had moved on.
Now Laura’s was a different story. She watched how her own hair began to thin and turn dull for the first time, so she finally started paying attention.
And after trying everything under the sun, she found that she didn’t completely love what the market had to offer. So she walked into a lab and said: make me something I'd actually use. The result was a scalp oil she formulated for herself, rooted in the tradition of hair oiling, and built around an ingredient she'd found in her research: a rare microalgae from Tahiti with extraordinary properties for the scalp.
She used it quietly, for herself. Until people started complimenting her hair, and thus, asking questions.
She then gave it to Marcela, and without any sort of expectation, she used it for months, and was very much surprised by the results.
That was the moment. Not a business meeting, not a pitch deck. Just two sisters realizing they couldn't keep this to themselves.
The Hair Generation launched in 2025, and what we truly didn't expect was how many people would see themselves in our story. Because hair is never just hair. It's identity. It's confidence. It's the version of yourself you're still becoming.
Our community is where every hair story belongs.
Come find yours.
Laura and Marcela,
THANKS TO EACH OF THE EXPERIENCES THAT HAVE BROUGHT US TO WHERE WE ARE TODAY, WE UNDERSTAND THAT WE CAN ONLY CREATE PRODUCTS THAT WE TRULY BELIEVE IN.
FORMULAS THAT INSPIRE US, THAT REPRESENT US, AND THAT WE WOULD LOVE TO FIND. THAT IS WHY WE HAVE DEFINED THE PRINCIPLES THAT GUIDE EVERYTHING WE DO AT THE HAIR GENERATION:
HONESTY. BEING TRANSPARENT IN EVERY DECISION: FROM THE INGREDIENTS TO THE WAY WE COMMUNICATE.
TRUST. CREATING REAL CONNECTIONS WITH THOSE WHO ARE PART OF THIS GENERATION.
AUTHENTICITY. CELEBRATING WHAT MAKES US UNIQUE, WITHOUT FILTERS OR LABELS.
EMPATHY. LISTENING, ACCOMPANYING, AND UNDERSTANDING THAT PERSONAL CARE IS ALSO A FORM OF CONNECTION.
MORE THAN A BRAND, WE ARE A COMMUNITY THAT TRANSFORMS THE HAIR ROUTINE INTO A REAL, EMOTIONAL, AND CONSCIOUS EXPERIENCE.
THIS IS THE HAIR GENERATION.
JOIN THE GANG
AFTER CREATING OUR FIRST PRODUCT JUST AS WE HAD DREAMED AND SEEING THE AMAZING RESULTS ON OURSELVES, BEFORE TELLING THE WORLD ABOUT IT, WE WANTED TO SHARE IT WITH PEOPLE WHO HAD DIFFERENT HAIR TYPES AND DIFFERENT NEEDS, SO THEY COULD USE IT FOR 6 MONTHS AND SEE FOR THEMSELVES HOW REVOLUTIONARY IT IS.
TODAY, WE WANT TO CONTINUE CO-CREATING WITH OUR GANG AND BUILD A COMMUNITY OF PEOPLE COMMITTED TO CARING FOR OUR HAIR, TO DEVELOP PRODUCTS THAT TRULY WORK. REVOLUTIONIZE OUR HAIRCARE ROUTINE AND TOGETHER BECOME THE HAIR GENERATION.
