We come from a family where hair has always been a topic of conversation, and even an obsession.
As sisters, we have had different bittersweet experiences with our hair, which motivated us to write a new chapter about it.
We created The Hair Generation to revolutionize our haircare routine, combining ancestral rituals with biotechnology and focusing on caring for it from root to tip.
We are the generation that knows that just as we have a skincare routine, there should also be one for our hair, and the generation that knows that there is nothing more revolutionary than loving yourself and taking care of yourself.
- Lauri and Marce
THANKS TO EACH OF THE EXPERIENCES THAT HAVE BROUGHT US TO WHERE WE ARE TODAY, WE UNDERSTAND THAT WE CAN ONLY CREATE PRODUCTS THAT WE TRULY BELIEVE IN.
FORMULAS THAT INSPIRE US, THAT REPRESENT US, AND THAT WE WOULD LOVE TO FIND. THAT IS WHY WE HAVE DEFINED THE PRINCIPLES THAT GUIDE EVERYTHING WE DO AT THE HAIR GENERATION:
HONESTY. BEING TRANSPARENT IN EVERY DECISION: FROM THE INGREDIENTS TO THE WAY WE COMMUNICATE.
TRUST. CREATING REAL CONNECTIONS WITH THOSE WHO ARE PART OF THIS GENERATION.
AUTHENTICITY. CELEBRATING WHAT MAKES US UNIQUE, WITHOUT FILTERS OR LABELS.
EMPATHY. LISTENING, ACCOMPANYING, AND UNDERSTANDING THAT PERSONAL CARE IS ALSO A FORM OF CONNECTION.
MORE THAN A BRAND, WE ARE A COMMUNITY THAT TRANSFORMS THE HAIR ROUTINE INTO A REAL, EMOTIONAL, AND CONSCIOUS EXPERIENCE.
THIS IS THE HAIR GENERATION.
JOIN THE GANG
AFTER CREATING OUR FIRST PRODUCT JUST AS WE HAD DREAMED AND SEEING THE AMAZING RESULTS ON OURSELVES, BEFORE TELLING THE WORLD ABOUT IT, WE WANTED TO SHARE IT WITH PEOPLE WHO HAD DIFFERENT HAIR TYPES AND DIFFERENT NEEDS, SO THEY COULD USE IT FOR 6 MONTHS AND SEE FOR THEMSELVES HOW REVOLUTIONARY IT IS.
TODAY, WE WANT TO CONTINUE CO-CREATING WITH OUR GANG AND BUILD A COMMUNITY OF PEOPLE COMMITTED TO CARING FOR OUR HAIR, TO DEVELOP PRODUCTS THAT TRULY WORK. REVOLUTIONIZE OUR HAIRCARE ROUTINE AND TOGETHER BECOME THE HAIR GENERATION.
