Our Story
message from our founders
We come from a family where hair has always been a topic of conversation, and even an obsession. As sisters, we have had different bittersweet experiences with our hair, which motivated us to write a new chapter about it.
We created THE HAIR GENERATION to revolutionize our haircare routine, combining ancient rituals with biotechnology and focusing on caring for hair from root to tip.
We are the generation that knows that just as we have a skincare routine, there should also be one for our hair, and the generation that knows that there is nothing more revolutionary than loving yourself and taking care of yourself.
- Lauri and Marce
our values
HONESTY TRUST AUTHENTICITY EMPATHY
Today, we want to continue co-creating with our GANG and build a community of people committed to caring for our hair, to develop products that will truly revolutionize our haircare routine and together become THE HAIR GENERATION.
THIS IS
THE HAIR GANG
After creating our first product just as we had dreamed and seeing the incredible results on ourselves, we wanted, before telling the world about it, to share it with people who had different hair types with different needs, so that they could use it for 6 months and see for themselves how revolutionary it is.